You do article marketing for 2 reasons: direct traffic from the links in your author resource box and for SEO purposes. When you write and submit your articles for publication, you are allowed to include 2 or 3 links at the end of the articles. These are what we usually refer to as “back links”. The more back links you have from authority and well established sites, the higher rankings your web pages will get.
Let’s make it very clear: without proper SEO strategies your business will flop big time! You have to properly understand the power of SEO if you want to be successful with any type of internet based business.
Once it is “Optimized”, then you need to let the search engines know that you exist. Only after it is ready should you tell them about it. But this is a subject for another article. Do a search of different article warehouse or SEO news sources. You will find a lot of information on this.
A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.
Free SEO tips can also be found in freelancers’ sites or online discussion boards. These tips are given by SEO experts to new writers. Learning the fundamentals of search engine optimization is one thing. If you use these tips to your advantage, you can lead the pack in SEO marketing. SEO is not just about optimizing keywords, it is also about beating your competition. Impressing your readers with engaging contents will make them aware of the website even more.
Use H1 and H2 tags with your main and secondary keywords. Most SE’s give a lot of weight to words that are wrapped in these tags. Each page on your web site should have one or two targeted keywords at the beginning of the page. Just add keyword to the main keyword and the same for your secondary keyword replacing h1 with h2 and deleting the spaces.